Ebook: Unternehmensplanung: Planung und Führung
Author: Richard Hammer
- Year: 2015
- Publisher: De Gruyter Oldenbourg
- Edition: 9th revised and expanded edition
- Language: German
- pdf
This book focuses on planning as a managerial instrument, giving due consideration to systemic factors as well as new approaches to strategic corporate management. It places particular emphasis on the value of operational and strategic planning methods.
- Examines leadership and management from an up-to-date perspective
- A standard work on business management
- Comprehensively presents important operational and strategic methods
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