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Ebook: Handbuch Medienrhetorik

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01.03.2024
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New Handbook Series

How does rhetoric theory incorporate the media, and how is rhetoric used by media representatives? This handbook, offering insights into the role the media play in persuasive (inter)action, provides an important information source for anyone working in the media industry.

  • Provides a historical and systematic overview of media rhetoric
  • Describes the medial structure of rhetoric
  • Discusses rhetoric for creatives working in the media field
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