Ebook: Strategische Unternehmensplanung in jungen KMU: Problemfelder und Lösungsansätze

This academic study examines the practices of strategic planning and the implementation and use of strategic corporate planning instruments in the new SME. In addition, it develops a model for strategic planning specifically designed to improve the performance of new SMEs and to increase their chances for success.

• Provides practical knowledge for new SMEs in the area of strategic corporate planning
• Develops a model for strategic corporate planning in the form of an implementable and usable phase concept