Ebook: Strategisches Hotelmanagement

In the globally competitive hotel industry, it is important to adopt a strategic orientation. One must also continuously question old practices and initiate new ones. What makes this book unique is that until now, there has been little theoretical or systematic analysis of the hotel industry in the German-speaking world.

• Wichtige Instrumente und Modelle, Phasen und Prozesse
• Strategisches Hotelmanagement von Hotelketten, Hotelkooperationen und Privathotels im deutschsprachigen Raum