Ebook: Interreligiöses Marketing
Author: Katja Gelbrich, Stefan Müller
- Year: 2023
- Publisher: De Gruyter Oldenbourg
- Language: German
- pdf
This book is the first to provide a comprehensive overview of the influence that religiosity can have on marketing strategies, consumer behavior, and on marketing mix (product, price, distribution, and communication policy).
- Aktuelle Befunde der religionsvergleichenden Marketing- und Konsumentenforschung
- Erstmalige und umfassende Darstellung der Marketingstrategien & Marketinginstrumente für Zielgruppen unterschiedlicher Konfession und Religiosität
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