Ebook: Pithanologie: Exemplarische Studien zum Überzeugenden

The notion of ó, of “persuasion” or “credulousness,” is only applicable to humans, as the sole life form capable of rhetoric. However, there has been little academic attention to the idea of persuasion. Starting from this observation, the papers collected in this volume validate the view of rhetoric as a kind of “pithanology,” a potentially fruitful theme for modern research on rhetoric.