Online Library TheLib.net » Made to Stick
cover of the book Made to Stick

Ebook: Made to Stick

Author: Chip Heath

00
01.03.2024
0
0

BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch. Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others-- struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this indispensable guide, we discover that sticky...

Download the book Made to Stick for free or read online
Read Download

Continue reading on any device:
QR code
Last viewed books
Related books
Comments (0)
reload, if the code cannot be seen