Online Library TheLib.net » A New Way to Think
cover of the book A New Way to Think

Ebook: A New Way to Think

Author: Roger L. Martin

  • Year: 2022
  • Language: English
  • epub
00
16.02.2024
0
0
The ultimate guide to the essentials of strategy and management, from one of the world's top business thinkers.
Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"—a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the typical response was just to apply it again—with greater enthusiasm.
Martin took a fresh, critical approach to helping. When company leaders came to him with fundamental questions—How do you decide where to play and how to win? What is the key to shaping and changing corporate culture? How can you design a successful, sustainable innovation process?—his first response was...M.F
Download the book A New Way to Think for free or read online
Read Download

Continue reading on any device:
QR code
Last viewed books
Related books
Comments (0)
reload, if the code cannot be seen