Ebook: Consumer Research Methods in Food Science
- Genre: Technique // Food Manufacturing
- Series: Methods and Protocols in Food Science
- Year: 2023
- Publisher: Humana Press
- City: New York
- Language: English
- pdf
This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method.
Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.Download the book Consumer Research Methods in Food Science for free or read online
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