Online Library TheLib.net » Policy and Marketing Strategies for Digital Media
cover of the book Policy and Marketing Strategies for Digital Media

Ebook: Policy and Marketing Strategies for Digital Media

00
15.02.2024
0
0

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

Download the book Policy and Marketing Strategies for Digital Media for free or read online
Read Download

Continue reading on any device:
QR code
Last viewed books
Related books
Comments (0)
reload, if the code cannot be seen