Online Library TheLib.net » Paul Rand: Inspiration & Process in Design
cover of the book Paul Rand: Inspiration & Process in Design

Ebook: Paul Rand: Inspiration & Process in Design

Author: Steven Heller

00
15.02.2024
0
0
Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.
Download the book Paul Rand: Inspiration & Process in Design for free or read online
Read Download

Continue reading on any device:
QR code
Last viewed books
Related books
Comments (0)
reload, if the code cannot be seen