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cover of the book Mad Man: The Ad Man Who Saved Brighton

Ebook: Mad Man: The Ad Man Who Saved Brighton

Author: Dick Knight

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15.02.2024
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This is a story about one man's fight to save a football club... and how a real fan can make a difference.

When Dick Knight took over in 1997, Brighton & Hove Albion were on the brink of extinction. The Goldstone Ground had been sold without any proper plans for a replacement, a groundshare agreement had been signed for the team to play 75 miles away in Kent, fans were furious... oh, and the club was two games away from relegation out of the Football League!

When Knight stood down 12 years later in 2009, construction had begun on a stunning 23,000 capacity community stadium and the club had won three promotions in four seasons. Mad Man is the story of how the maverick advertising guru behind Wonderbra's famous 'Hello Boys' poster campaign led Brighton & Hove Albion back from the brink, then home to Brighton and eventually into the new Amex stadium.

The inside track on two decades at the club - from the struggles to take over the failing club to the seemingly endless battle for Falmer, not to mention 10 managers and numerous rollercoaster seasons - Mad Man is a fascinating, inspiring and often hilarious insight into this critical period in the history of the club, and also into what it's really like to be chairman of a modern football club.

"There wouldn't be a Brighton & Hove Albion without him" Norman Cook (Fatboy Slim)

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