Ebook: Customer Relationships
Author: Roger Cartwright
- Series: Express Exec
- Year: 2003
- Publisher: Capstone
- Language: English
- pdf
- Fast-track route to understanding the relationship between organizations and the customer chain that contains both internal and external customers
- Covers key topics such as loyalty and customer retention. Also explores how to move beyond customer satisfaction to customer delight
- Case studies of Amazon.com, Kalmbach Publishing (US), Boeing (US), Saga (UK), Chowking Food Corporation (the Philippines)
- Includes a comprehensive resource guide, key concepts and thinkers, a 10-step action plan, and a section of FAQs
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