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cover of the book Competitive Intelligence: The Key to Strategic Advantage: A Guide for Small Business Owners

Ebook: Competitive Intelligence: The Key to Strategic Advantage: A Guide for Small Business Owners

Author: Carol Tallon

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15.02.2024
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Competitive Intelligence is the process of researching, analysing and, most importantly, using intelligent data from any available information sources with the aim of out-performing competitors through a sustainable competitive advantage. The NuBook is a practical guide for small business owner/managers.

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