Ebook: The Value Mix: Create Meaningful Products and Services for Your Audience

How do you go from an idea to a compelling product strategy? How do you translate a customer interview into marketing insight?In the Value Mix, Guerric de Ternay answers these important questions.Filled with innovation frameworks and examples, this short practical book helps you solve a big challenge every business faces: how do you create meaningful and successful products or services-i.e. design new value propositions that matter to your customers.The Value Mix is complementary to the lean startup methodology, the design thinking process, and customer development research.This is a must-read for anyone who deals with innovation and strategy-whether you're a product manager, an entrepreneur, an innovation consultant, a market research specialist, or a marketing or brand manager.You can create meaningful value propositions for your customers. The Value Mix tells you how.--Guerric de Ternay is the founder of two sustainable fashion businesses (GoudronBlanc and Blackwood). In parallel, Guerric also runs projects for ?What If! Innovation, a global consulting firm that works with Fortune 500 companies using an experimentation-based approach to achieving growth.