Ebook: Rhetoric Culture

Many factors contribute to the shaping of human action, but rhetoric, we argue, is the decisive factor in the emergence of cultural diversity past and present. Several scholars have criticized the notion of “culture” as inviting a particular form of reification and implying a Procrustean vision of human existence. For this reason, they even began to write against culture or urged abandonment of the concept altogether.Yet, it seems to us that a more productive way would be to rethink the concept and locate culture in the domain where it ultimately be-longs—that is, rhetoric.