Ebook: The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry
Author: Jean-Paul Gaudilliere
- Genre: History
- Series: Studies for the Society for the Social History of Medicine 22
- Year: 2015
- Publisher: Routledge
- City: London
- Language: English
- epub
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Download the book The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry for free or read online
Continue reading on any device:
Last viewed books
Related books
{related-news}
Comments (0)