Ebook: My Life in Advertising and Scientific Advertising
Author: Claude Hopkins
- Genre: Business // Marketing: Advertising
- Year: 1998
- Publisher: NTC Publishing Group
- City: Lincolnwood
- Language: English
- pdf
This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.
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