Ebook: The Invisible Touch: The Four Keys to Modern Marketing
Author: Harry Beckwith
- Tags: Business, Nonfiction, BUS002000, BUS041000, BUS043020
- Year: 2001
- Publisher: Grand Central Publishing
- Language: English
- epub
This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.
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