Ebook: Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing
Author: Ron Kohavi Diane Tang Ya Xu
- Genre: Computers // Web-design
- Tags: Data Analysis, Ethics, Log Data Analysis, Performance Metrics, Scalability, Statistics, Hypothesis Testing, Causality, Statistical Inference, Analysis of Variance, Data Processing, A/B Testing, Metrics, Experiment Planning, User eXperience, Social Media
- Year: 2020
- Publisher: Cambridge University Press
- City: Cambridge, UK
- Edition: 1
- Language: English
- pdf
This practical guide for students, researchers and practitioners offers real world guidance for data-driven decision making and innovation.
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