Ebook: The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing
Author: Robbin Phillips, Greg Cordell, Geno Church, John Moore
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.
If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause.
The author's mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business.
The Passion Conversation will change your perspective on marketing by:
The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.