Ebook: Media Talk: 35 Secrets You Need to Know Before You Talk to the Media
Author: Tricia Karp
Don't talk to the media before you read this book! Dealing with the media is a tough gig. You get just one chance to nail your message and grow your reputation—or damage it, potentially in front of hundreds of thousands—even millions—of people. The media carry enormous power...but so do you, when you learn how to make the most of opportunities to engage with them. The tips and techniques outlined in this ground-breaking book masterfully combine intricate insider knowledge of the evolving world of media with principles of the art of leadership communication, learned over decades of direct experience as both an interviewer and an interviewee. In these pages, you'll discover:
"Don't talk to the media before you read this book. Full of insider secrets from someone who knows the media inside out, Media Talk takes the stress out of high pressure situations and puts you in the driver's seat." —Mark Robinson, Author of Winning The Wealth Game
"Tricia Karp has written the modern media handbook. Her advice and spirit, insight and depth make this book an essential resource." –Nuala Hafner, Media Personality