Ebook: The Craft of Creativity
Author: Matthew A. Cronin, Jefferey Loewenstein
- Year: 2018
- Publisher: Stanford Business Books
- Language: English
- pdf
Synthesizing a wide range of scholarship, the authors' research, and original interviews with professionals and learners, The Craft of Creativity presents a new account of creativity. Focusing on process as opposed to outcomes, it offers guidelines for improving our ability to navigate the creative process efficiently and effectively.
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