Ebook: Digital and Marketing Asset Management: The Real Story about DAM Technology and Practices
Author: Theresa Regli
- Tags: Business Computer Technology Nonfiction BUS083000 COM039000 COM070000
- Series: Digital Reality Checks
- Year: 2016
- Publisher: Rosenfeld Media
- Language: English
- epub
The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.
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