Ebook: Creativity: Why It Matters

Creativity is a powerful force in shaping and defining all of our futures.

Creativity enables us to fulfil our human potential and to make positive changes to the world around us.

Creativity drives innovation across the arts, technology, science and engineering.

Creativity boosts our economy, empowers our communities, enhances our education system and enriches our everyday lives.

Creativity is the catalyst that will enable the next generation to invent tomorrow.