Ebook: Selling the Dream

Drawing on decades of combined experience in hockey at all levels, Ken Campbell and Jim Parcels pull back the curtain on hockey to show just how far our national game has strayed from its roots.

What they reveal is a system driven by unrealistic expectations of a financial windfall, where minor-hockey fees and new sticks for kids are deemed “investments”— and where there is no shortage of entrepreneurs more than happy to take money from starry-eyed parents.

Always informative, often shocking, Selling the Dream is not only a guidebook for legions of hockey parents across the country, its a defence of the game we all love, and of childhood itself.