Ebook: Media Literacy

In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so that we can avoid the risks and maximize its potential to help us. Media Literacy shows you how. In this thoroughly updated and revised Eighth Edition, Potter demonstrates how the media operate, how they attract your attention, and how they influence you. Drawing from thousands of media research studies, the new edition includes a fully revised chapter on news, updated and expanded coverage of digital media and social media, reflecting the rapid changes in the field. Each chapter concludes with a set of exercises to help you apply the chapter material to everyday life and engage in a step-by-step process to increase your own media literacy.