Ebook: Brain of the Firm: The Managerial Cybernetics of Organization
Author: Stafford Beer
- Genre: Business // Management
- Tags: cybernetics management cybernetics project cybersyn
- Year: 1981
- Publisher: John Wiley & Sons Ltd.
- City: Chichester; New York; Brisbane; Toronto
- Edition: 2
- Language: English
- pdf
This is a fresh and significantly expanded edition of a book which has already become a management ‘standard’ both in universities and on the bookshelves of managers and their advisers.
In it the author, who was a pioneer of managerial cybernetics, develops an account of the firm based upon insights derived from the study of the human nervous system. Such understanding of neurophysiology as the reader needs is explained. Brain and management structures are elucidated and continuously compared, and a theory of effective organization is thereby evolved. This process should not be thought of as ‘analogy’, but as the pursuit of fundamental principles whereby self-regulatory systems are necessarily constructed.
The resulting model has already been applied to many kinds of enterprise, and has proved its value both as a diagnostic tool and as a guide to the design of new, and the extension of old, businesses,
Outstandingly, when the author was invited by President Salvador Allende to apply cybernetic thinking to the whole social economy of Chile, he took with him the manuscript for the first edition of *Brain*. It became the project’s ‘bible’.
Now, in the addition of a whole new section entitled ‘The Course of History’, Stafford Beer gives for the first time a full account of his involvement, in narrative form. It has been eagerly awaited by many who have previously read the technical side of the story.
The companion volume to this book is *The Heart of Enterprise*, which is intended to support and complement this text.
In it the author, who was a pioneer of managerial cybernetics, develops an account of the firm based upon insights derived from the study of the human nervous system. Such understanding of neurophysiology as the reader needs is explained. Brain and management structures are elucidated and continuously compared, and a theory of effective organization is thereby evolved. This process should not be thought of as ‘analogy’, but as the pursuit of fundamental principles whereby self-regulatory systems are necessarily constructed.
The resulting model has already been applied to many kinds of enterprise, and has proved its value both as a diagnostic tool and as a guide to the design of new, and the extension of old, businesses,
Outstandingly, when the author was invited by President Salvador Allende to apply cybernetic thinking to the whole social economy of Chile, he took with him the manuscript for the first edition of *Brain*. It became the project’s ‘bible’.
Now, in the addition of a whole new section entitled ‘The Course of History’, Stafford Beer gives for the first time a full account of his involvement, in narrative form. It has been eagerly awaited by many who have previously read the technical side of the story.
The companion volume to this book is *The Heart of Enterprise*, which is intended to support and complement this text.
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