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cover of the book Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS (Classroom Companion: Business)

Ebook: Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS (Classroom Companion: Business)

  • Year: 2021
  • Publisher: Springer
  • Edition: 1st ed. 2021
  • Language: English
  • 7z
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08.02.2024
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This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.

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