Ebook: Why Vegan?: A simple guide to the right choice for us and our planet

Some may have vegan friends and feel inspired to try new food, some may want to improve their own health and wellbeing, others may be dictated by their own feelings of compassion for farm animals or a strong concern for the environment.
Some people might even be inspired by sports celebrities, actors, models or influencers who are vegan.
The Coronavirus pandemic we are facing has had such a dramatic impact on our lives that it has made us rethink our priorities and pay greater attention to our health and the environment. According to London-based market research firm Mintel, approximately 400,000 people in the UK alone have taken part in Veganuary 2020.

25% of Britons aged between 21 to 30 say that the pandemic has made a vegan diet more appealing. And it’s not only Millennials. Overall, 23% of British consumers are eating more fruit and vegetables since the start of the pandemic, and almost one in five say that since the outbreak they have added more nutrients to their diet to help support the immune system.