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A close look at the social order reveals, in other words, collectively relevant aspects of
embodiment, embodied aspects of collective memory. This book discusses the ways in which
social actors come to reflect social conditions and how these social conditions often become
entangled, precisely, with gestures, with sentiments, with phonetics — with the bodies of
individuals who bring these conditions to life. Embodied collective memory (ECM), I will
argue, is a social structure that results from the transubstantiation of history in people, from the
collective in-corporation of bequests given by the past. Writers such as Marcel Mauss, Pierre
Bourdieu, Paul Connerton, Michel Foucault, Norbert Elias and others have already helped us
understand this preservative tendency of embodiment. They have helped us see how social
actors embody, enact and vivify the demands of culture, so that the present devolves as a
vivification of the past, of tradition and history, and so that the prescriptions of the social order
become, precisely, “naturally” entangled with everyday life, organically sedimented within the
social order. But ECM is not merely determined by the past, by the “imagination of the dead,”
as Richard Rorty would say. It is also a site of possibilities. And embodied social actors often
erode cultural norms inherited from their traditions, and thus create, even if not purposefully,
new conditions of existence, for better and for worse. This book also deals with the ways in
which social actors collectively detach themselves from what that past prescribes for their
bodies (for example, from the values that previous generations ascribed to pre-marital
virginity); so that, as they disentangle their everyday lives from the organic grip of tradition,
they bring to life new collective practices, and indeed new collective futures.
The discussion that follows, I should clarify, does not suggest that people either embody
elements of the past or of the possible, dichotomously, as many possibilities may, of course,
fall in between. Yet, the theory I propose deals with social mechanisms whereby the past
becomes sedimented in individual and collective bodies, while, on the other hand, also dealing
with embodied mechanisms that lead to social change. Betty Friedan (2001) has provided
examples that illustrate these ideas. She showed that, in the fifties, many housewives embodied
tradition, in a literal sense, vividly reflecting the social code in their “feminine” gestures,
corporeal and phonetic rhythms, affects, sartorial standards. But on the other hand, the Second
Wave, led by Friedan, brought forth not only new ideas but also new “natures”: new ways of
vivifying and enacting femininity. Embodied social actors, that is to say, can usher in new ideas
and collective discourses, and eventually new social structures, new laws, new collective
identities and political agendas — new struggles for power among social forces.
Embodied collective memory, in summary, involves mechanisms that affect, at times
decisively, the life and the social course of individuals and groups. As Pierre Bourdieu,
Michel Foucault, and others have argued, bodies are very important instruments of social
order, and of social control. To be sure, bodies are necessary channels of social and political
domination. Gender domination, for example, is particularly effective when, precisely, the
gestures, desires, ways of occupying space — when the bodies of men and women reflect and
thus legitimize gender ideologies. But bodies, as I argue, are also channels of disorder, sites
where people, for better or for worse, undo the organic grip that culture and tradition often
have upon everyday life.
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