Ebook: Art and Business: Perspectives on Art-based Management
Author: Stefania Masè
- Tags: Business and Management, Management, Arts
- Series: International Series in Advanced Management Studies
- Year: 2020
- Publisher: Springer International Publishing
- Edition: 1st ed.
- Language: English
- pdf
Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.
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