Ebook: Narrative Organizations: Making Companies Future Proof by Working With Stories
Author: Christine Erlach Michael Müller
- Tags: Business and Management, Corporate Communication/Public Relations, Business Strategy/Leadership, Intercultural Communication, Organization
- Series: Management for Professionals
- Year: 2020
- Publisher: Springer Berlin Heidelberg
- Edition: 1st ed.
- Language: English
- pdf
This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective. The authors take thereby a practice-based perspective from the viewpoint of managing directors, the C-suite, organizational developers, corporate communicators and advisers with a rich description of the methods and implementation.
By the employment of these narrative methods, leadership styles, communication, knowledge and change management can be planned in such a way that on the one hand the identity-core of the enterprise remains always apparent and on the other, the organization can develop in an agile fashion into the future.
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