Ebook: Marketing in the public sector: a roadmap for improved performance
Author: Kotler Philip, Lee Nancy R
- Tags: Nonfiction
- Year: 2006
- Publisher: Wharton School Publishing
- City: Upper Saddle River;NJ
- Edition: 3. print
- Language: English
- pdf
World-renowned marketer, Philip Kotler and social marketing consultant Nancy Lee present the ultimate guide for professionals working in government institutions and not-for-profit companies.
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