Ebook: Brands and Branding
Author: EBSCO Publishing (Firm), Clifton Rita
- Tags: Nonfiction, Business
- Series: The Economist Series
- Year: 2009
- Publisher: Profile Books(GB)
- City: London;Colchester
- Edition: 2nd ed
- Language: English
- pdf
What are brands and what real value do they add? Leading experts in the field examine the importance of brands and how you create and maximise brand value.
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