Ebook: Strategic Marketing for non-profit Organisations: United States Edition
Author: Kotler Philip, Andreasen Alan R
- Tags: Nonfiction, Academic, Grad School, School
- Year: 2013
- Publisher: Pearson Education UK
- City: Harlow
- Edition: 7th ed
- Language: English
- pdf
For graduate courses in nonprofit marketing and management, this text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
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