Ebook: Services marketing
Author: Lovelock Christopher H., Wirtz Jochen
- Tags: Business
- Year: 2010
- Publisher: Pearson Education
- City: Harlow
- Edition: 7th ed., Global ed. /
- Language: English
- pdf
This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.
Download the book Services marketing for free or read online
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