Ebook: Strategic Management: A Competitive Advantage Approach, Concepts

In today's economy, gaining and sustaining a competitive advantage is harder than ever.Strategic Managementcaptures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. TheSixteenth Editionhas been thoroughly updated and revised with current research and concepts, and added exercises and review questions.KEY TOPICSThe Nature of Strategic Management; The Business Vision and Mission; The External Assessment; The Internal Assessment; Strategies in Action; Strategy Analysis and Choice; Implementing Strategies: Management, Operations, and Human Resources Issues; Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues; Strategy Review, Evaluation, and Control; Business Ethics, Social Responsibility, and Environmental Sustainability; Global and International IssuesMARKET:For management professionals, small business owners, and others involved in business.