Ebook: International business: the challenges of globalization

NOTE: You are purchasing a standalone product;MyManagementLabdoes not come packaged with this content. If you would like to purchase both the physical text andMyManagementLabsearch for ISBN-10:0133973026/ISBN-13:9780133866247. That package includes ISBN-10:0133866246/ISBN-13:9780133866247and ISBN-10:013386703X/ISBN-13:9780133867039.
For courses in International Business
Cultural Understanding in International BusinessInternational Business: The Challenges of Globalizationis a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, theEighth Editionpresents a fresh take on the subject that is both interesting and invaluable to readers. The material has been thoroughly updated based on both reader and instructor feedback and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur.International Businessaddresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for readers exploring this subject.