Ebook: Building a TypePad blog people want to read

Today, it seems everyone from multinational corporations to your kid s second-grade teacher has a blog. They all have one, in part, because they have information they want to share with others from customers and clients to neighbors and parents. But to actually build a good blog to create a blog people want to read takes thought, planning, and some effort. From picking the right TypePad plan and working with domains to managing posts and building a community, creating a successful blog involves making critical decisions at each step. In this book by blogger extraordinaire Scott McNulty, you ll learn how to:
Set up your account and work with blog-specific settings. Customize your blog to fit your personal or business needs. Manage your site with TypePad s Dashboard. Monitor and make sense of traffic. Work with pages and of course publish your posts. Deal with comments, manage trackbacks, and handle comment spam. Find a stock theme or customize one yourself. Work with images and photos.
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