Ebook: An Introduction to Social Analytics: Concepts & Methods

This book covers both social network analysis and text analysis and mining. Presenting these methods together helps readers understand both the structure and content of social media conversations. The first part addresses the foundational concepts of social analytics and its potential for business. Next, readers attain familiarity with tools and techniques. Students practice using NodeXL, LIWC, and Weka, and progress to implementing in R using RStudio. Key Features: -Social network analysis and text analysis and mining are presented together -Software tutorials and exercises complement the text -Current, compelling examples engage readers and reflect the relevance of social analytics in business and contemporary daily life