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07.02.2024
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"Fit to Philosophy: Saturday Night Live is one of the funniest and longest-running network shows on television, and perhaps the most well-known springboard to comedic fame for new talent, which gives the show an undeniably innovative and edgy writing staff and a great cast, making it an extremely rich thematic source for political satire. Satire is of course critical by nature, which means that comedy is typically performed really well with philosophy. The Daily Show and Philosophy performed exceedingly well for this reason, which points to comedic content as a fruitful avenue of further exploration for a new volume. Fan-base: Saturday Night Live's sketches have global reach thanks to YouTube and other channels of electronic distribution, and the show has developed a cult following due to its longevity through generations of viewers. Fans of the show are a book buying group, as evidence by the numerous books on the market about the history of Saturday Night Live, and its success producing satirical topical comedy means that it is continually keeping its fanbase engaged and on their toes. Publicity and Sales moment: Seasons air annually, and typically run from the end of September or beginning of October through late April or early May, and as 2020 will be a US presidential election year, it makes sense to time the release of the book around Super Tuesday in the US when the show will be in top-form and there will be a lot of eyes on SNL due to the documented "electoral effect" of its sketches. The soundest strategy would then be to push and re-promote during the show's 45th anniversary on the air in October 2020 when the general presidential election will be less than a month away. Sales Longevity -- Saturday Night Live has been running for over 43 years, and because new seasons are released annually, there will be regular and ongoing promotional moments, although smaller in scale and scope. Moreover, the broader themes of the book will be of relevance annually, so this title will likely have higher than average sales longevity, and we can expect spikes of interest around key events like US presidential elections or particularly controversial cultural moments"--
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