Ebook: Consumer behavior
Author: Schiffman Leon G., Wisenblit Joseph
- Tags: Consommateurs--Attitude (psychologie), Consommateurs - Comportement, Consumer behavior, Études de marché, Études de motivation, Motivation research (Marketing), [Manuels d'enseignement supérieur], Études de motivation, Études de marché, Consommateurs -- Attitude (psychologie)
- Year: 2019
- Publisher: Pearson
- City: New York, NY
- Edition: Twelfth edition
- Language: English
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