Ebook: Fusion: how integrating brand and culture powers the world's greatest companies

Great companies are powered by brand-culture fusion -- The foundations of brand-culture fusion. Set your sole purpose and core values -- Assess your brand-culture vision -- Lead the change -- Five strategies to achieve fusion. Organize and operate on-brand -- Create culture-changing employee experiences -- Sweat the small stuff -- Ignite your transformation -- Build your brand from the inside out -- The journey to brand-culture fusion.;"Independently, brand and culture are powerful, unsung business drivers. But Denise shows that when you fuse the two together to create an interdependent and mutually-reinforcing relationship between them, you create organizational power that isn't possible by simply cultivating one or the other alone. Through detailed case studies from some of the world's greatest companies (including Amazon, Airbnb, Adobe, Nike, and Salesforce), exclusive interviews with company executives, and insights from Denise's 25+ years working with world class brands, Fusion provides you with a roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing your business"--