Ebook: The Hummer and the Mini navigating the contradictions of the new trend landscape
Author: Waters Robyn
- Tags: Marktforschung, Produktentwicklung, Prognose, Verbraucherverhalten, Consumer behavior--Forecasting, Fads, Marketing research, New products, Consumer behavior -- Forecasting
- Year: 2006
- Publisher: Penguin USA Inc.
- City: New York;NY
- Language: English
- epub
From the former trendmaster of Target—how the power of contradictory trends can help reframe your business strategy
Contradictions are everywhere! These days we wear Old Navy with new Gucci, Hanes T-shirts with Armani suits, couture Chanel with vintage denim. Suburban mansions are filled with flea market finds, and we show off our Michael Graves teakettle from Target on Viking stoves in our gourmet kitchens that might even include cabinets purchased from IKEA.
When Robyn Waters began her career in the late 1970s, a trend was defined as something that everyone wanted at the same time. Fashion and business magazines proclaimed what was "in" and what was "out." Back then, it was fairly easy for companies to determine the next big trend, and ride it all the way to the bank.
In today's marketplace the "next big thing" has been replaced by a thousand next big things. And in order to discover what consumers are hungry for companies need to discover what's important...to...