Ebook: The Deviant's advantage: how fringe ideas create mass markets
Author: Wacker Watts, Mathews Ryan
- Tags: Originality--Economic aspects, Productontwikkeling, Prognoses, New products--Marketing, Technological innovations--Economic aspects, Marketing, Business forecasting, Electronic books, New products -- Marketing, Originality -- Economic aspects, Technological innovations -- Economic aspects
- Year: 2002
- Publisher: Crown Publishing Group
- City: New York
- Edition: 1st ed
- Language: English
- epub
Greetings fellow deviants -- From freak to chic -- From chic to bleak -- The abolition of context and the post-information age -- Schwinns to cyberspace -- Words without meeting -- Art--a trap with no exit -- Science and the death of objective reality -- Seeing and believing, war and more -- The deviant economy -- Corporate cultures -- The understanding and care of the deviant consumer -- Deviant marketing for deviant markets -- The deviant product -- The deviant brand -- The deviant's toolbox -- Making deviance work for you.
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