Ebook: Agency: starting a creative firm that succeeds in the age of digital marketing

Culture and vision. Why am I doing this? -- The vision -- The value proposition of culture -- Culture and vision -- Communication -- The work. What is good? -- Ideas -- Process -- Working for other agencies -- Pro bono work -- New business. The basics -- The emotional -- The pitch -- The rational -- The people. On partners and partnership -- The team -- Employee retention -- Employee departures -- Money. Bootstrapping -- I want to get rich -- On growth -- Banks and funding -- Operations. Starting up -- How much to charge? -- SOWs, MSAs, and in-pros -- Tracking time -- Billing, collections & cash flow -- Working with vendors -- Employee expenses -- What's next? Expanding beyond your core -- How much is my company worth? -- Creating a product in your service firm -- Working for startups -- Case studies of startups within an agency -- Getting acquired -- The fear.