Ebook: Grow the Core

It's a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top-performing companies achieve superior results through a leading position in their core business. David Taylor will show you how to focus on your core business for brand success. This summary debunks the conventional wisdom about business growth and provides a proven formula for growing your business in good times and bad. It shows you how to grow by selling your brand into new markets. And it provides powerful tools, techniques, and tips on how to apply them to your business today.