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Aiming for excellence -- The target product profile and its uses -- Planning the individual clinical trial -- Distilling the essence of the protocol: the protocol synopsis -- Redistillation: eliminating impurities by carrying out protocol feasibility -- The optimal blend: the approved synopsis and the final protocol -- Of chickens and eggs: the sponsors' dilemma -- Clinician or clinical trialist: the physicians' dilemma -- What about the customer? the patients' dilemma -- About time: making meetings matter -- The brain-scrambling, fit-inducing, mind-numbing technicolor laser show.
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