Ebook: Digital disciplines: attaining market leadership via the cloud, big data, social, mobile, and the internet of things
Author: Weinman Joe
- Tags: informacijska družba, information society, informacijska družba -- informacijska tehnologija -- internet -- socialne mreže -- mobilna telefonija -- strategija -- uspeh, information society -- information technology -- internet -- social network -- mobile telephony -- strategy -- success
- Series: Wiley CIO
- Year: 2015
- Publisher: John Wiley & Sons
- City: Hoboken (N.J
- Language: English
- epub
Leverage digital technologies to achieve competitive advantage through market-leading processes, products and services, customer relationships, and innovation
How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon, Netflix, and Uber, established firms such as Burberry, GE, Nike, and Procter & Gamble, and lesser-known innovators such as Alvio, Fruition Sciences, Opower, and Quirky.
Companies can develop a competitive edge through four digital disciplines—information excellence, solution leadership, collective intimacy, and accelerated innovation—that exploit cloud computing, big data and...